It’s the end of the working week and your back is up against the wall.
You didn’t hit your targets and you’ll need to find a new creative way of avoiding your boss this Monday morning.
He won’t understand how it’s too hard to scrape Google Maps for leads and that you must spend 2 hours on each proposal you send.
You even forgot to send that new contract you were working on all week.
If you just had more time …
Sorry to disappoint you, but you can’t add time to your working week.
Those 40 hours is all you have.
Or is it?
Free Yourself With Marketing Automation
You MUST delegate your workload.
Even if you’re down the command chain, pitch the idea of using a tool that will save you time to your boss. Time you can spend doing the “important stuff” and grow your business.
Here are some of the biggest benefits marketing automation can bring to the table:
Increase in productivity through workflow automation
You’re still waiting for that list of website audits from your assistant, so you can start picking through those leads and develop an approach strategy.
Her dog got sick and you need to do all the work on your own, leaving you with no time to complete your sales pitch.
It’s frustrating, I feel your pain, but don’t fire your assistant.
Instead, you can equip her with a website audit tool that will double the number of leads she can generate and even send you a report to your mail.
Know your data and learn from it
Will this tool really double the number of leads you can get? How do you know, you don’t keep a track of this.
Well, it’s time to start.
You won’t know how effective your marketing automation efforts are until you compare the results with the alternative solution.
Gathering date isn’t enough. You also need to know how to use it.
There are literally dozens of user friendly CRM solutions you can choose from, let us help you get the right one.
Build a stronger relationship with your target audience
Once you know what the data you collect means it’s time to improve your user’s experience.
I know, this can be a huge problem, but remember how you got the support of that cool lead generation software that generates enough data to feed your CRM account.
Now you know what makes your audience tick and it’s time to build a communication channel that will make them go “wow”.
This can be a weekly newsletter or a user specific discount triggered by an action the make.
Whatever the case, you can automate all of this.
The most expensive solution isn’t always the right one.
Analyse your internal structure and focus on a specific department you would like to target first. Outline the biggest problems you’re facing and start exploring your options.
You can check our software review section packed with marketing automation tools or just send us an email with any questions you may have.
Don’t be afraid to act and test different solutions.