Backlinks are still a big deal in the world of SEO and it seems like they’ll stick with us for a long time.
It’s just how the Internet works.
Linking between connected resources and defining their quality. Social media had a revolutionary impact on the digital environment as a whole, and it definitely affected the network creation process.
When great deal of professionals saw SEO endangered by the power of social media, people who witnessed the rise of the early web knew how the playground is evolving.
The rules are changing constantly, while a single marketing dogma remains the same:
BACKLINKS = HIGH RANKINGS = TRAFFIC
This only shows how the context and the way we build these relationships will change over time, so it’s always a good time to start thinking about new and innovative ways to promote your business.
It may sound as a surprise for some of you, but backlinks aren’t built just to impress Google bots.
Links that lead to your site should come from trusted and relevant sources, able to bring qualified traffic. What good would a link from a mommy blog do for a automagazine website?
This doesn’t mean you shouldn’t experiment with your link building methods, it’s just a good practice to stay relevant.
Normally, if you get the opportunity to get a Huffington Post feature, you won’t turn it down.
For those of you trying to get noticed on a tight budget this may seem far fetched, but believe me when I say how everything is achievable when supported by a solid strategy.
The same goes for link building.
You’ll face two main obstacles before you even start your outreach to potential linking partners:
- Creating shareable content on time;
- Generating sufficient traffic from your own marketing channels;
- Converting traffic into leads.
Luckily for you there’s a proven link building tactic that automates huge chunk of your content management process.
Stay Up To Date
There’s nothing worse than missing out on current trends in your industry just because you came late to the party. Setup a news feed where you’ll be able to get all the latest news in the industry and be ready to curate them to your website.
Catching on a story early on, can bring some unplanned exposure to high traffic sources. The problem here is that you can’t always control where your content gets shared and it may sometimes end up on low quality sites bringing “bad” traffic.
This type of content is perfect for building social signals and community links.
Let’s say you’re running a mommy blog, we’ll stick with this example to the very end, and you learn how Wallmart is pulling hazardous toys out of the market on the nine o’clock news.
Wouldn’t your readers want to know about this?
I bet they would.
It’s directly related to the well being of the most important member of their family. It’s not enough writing about it, you’ll also need to let people know about the news. Share it with the community through their favorite message boards and wait for the effects to kick in.
Track the increase of traffic you get from these sources and analyze the feedback from your audience. If you’re getting enough traction, support the article with paid advertising.
If you got a winner, you’ll know it.
Feedly is a tool that can help you manage your sources better. There’s a limited free version and a paid solution that’s great for teams.
Go Green, Recycle Content
Find a topic in your industry that didn’t receive the necessary coverage or find a creative way to upgrade on your competitor’s content. If there are ten in depth articles on the first page of Google, let your assistant scan for the key pieces of information hidden inside of them.
When you have a summary about a certain topic it’s easier to create mock-ups for:
It’s important to find your comfort zone and be able to create outstanding content without too much hustle.
If you feel like you’re able to talk about your business and the market you’re targeting, think about starting a podcast. You may also have couple of graphic designers in your team. Utilize this resource and start creating infographics.
When you have this content, it becomes easier to outreach for backlinks, plus you’ll get tons of exposure organically.
Outreach To Websites That Need Your Content
You got useful content and your audience is ready to digest it with pleasure. Your goal now is to get this timeless piece in front of as many people as possible.
One of the “easiest” ways to get both traffic and quality backlinks at the same time is by doing a manual outreach to websites that actually need your content.
Screaming Frog’s SEO Spider is a simple tool that can help you build a solid list of websites you can contact. Here’s the exact process you’ll need to follow:
- Choose a competitor website covering the same topic,
- Run a scan through SEO Spider and create a list of everyone that links to this page,
- Send them an outreach mail and present your dominant piece of content,
- Enjoy increase in rankings and real traffic from powerful websites.
I believe these simple tactics are enough to move your focus towards a more budget friendly link building strategy that’s also related with your global promotional efforts.
If you have any questions, feel free to leave a comment or shoot us a message.